> ## Documentation Index > Fetch the complete documentation index at: https://docs.soca.ai/llms.txt > Use this file to discover all available pages before exploring further. # Broadcast Bc1 Pn Send promotional messages, product updates, or important notifications to thousands of your customers personally and efficiently using the **Broadcast Template Message** feature via the Soca Platform! * **Scheduled & Instant Mass Delivery:** Utilize pre-approved *message templates* on Meta (WABA). You can send these messages **instantly** for urgent announcements, or **schedule them** on the Soca Platform at the optimal time to reach your audience. * **Policy-Compliant Personal Messages:** Send transaction notifications, promotional follow-ups, or other important information to your customer *database*, ensuring 100% message delivery while complying with WhatsApp Business API policies. * **Accurate Audience Segmentation:** Send specific messages only to relevant customers. For example, send a special discount only to customers who have made a purchase in the last 30 days. Broadcast12 Pn ### Why Your Business Should Use This Feature? * **Increased Efficiency and Scalability:** Save your marketing team's time. Instead of sending messages one by one, you can reach thousands of contacts simultaneously with a single click. This makes your campaigns faster to execute and easier to scale. * **High Delivery Guarantee & Official Status:** Because it uses **Template Messages (HSM)** approved by Meta, your messages have a much higher delivery rate and can be sent to contacts who haven't interacted within the last 24 hours, which is not possible with the standard WhatsApp Business App. * **Boost Conversion and Customer Retention:** Personalized and timely messages (thanks to the scheduling feature) will feel more relevant to customers, encouraging them to take immediate action, whether it's a purchase or other interaction.